Banana Fingers

CASE STUDY

Bespoke microsites created and promoted in 5 languages.

Based in Herefordshire, the BananaFingers climbing store has everything a serious climber needs. A successful eCommerce venture mirrors the stock and service provided in the bricks and mortar shop.

With the help of Web-Translations’ skilled project managers and SEO team, BananaFingers launched new microsites in Swedish, Japanese, Italian, French and German.

Acting as portals to their English e-commerce site, the localised pages will target visitors in foreign markets looking to purchase climbing equipment.

BananaFingers opted for Web-Translations’ microsite service as an opportunity to test different markets, and thanks to our helpful follow-up reports, they are able to track numbers and locales of visitors. The service helped to determine the most profitable international markets for BananaFingers so that when they decide to expand into new markets, they do this with an understanding of the demand for their products.

2,600+

visitors in 3 months

Bespoke microsites

for 5 languages

The Challenge?

  • Market research
  • Industry-specific terminology
  • Generate awareness of Banana Fingers’ products abroad
solution

The Solution?

  • Creation of bespoke microsites
  • Project managers with experience in HTML
  • Carefully selected translators with industry-specific expertise
results

The Results.

  • Microsites in Swedish, Japanese, Italian, French and German
  • Well-written content to encourage visitors to click through to the English site to browse and purchase
  • Considerable traffic from Japanese and Swedish marketplaces
  • 3-month analysis of traffic patterns with recommendations

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