Betsson

CASE STUDY

Quick turnaround of website and email content into 17 languages.

Betsson is one of the largest and most successful gaming sites in the world. With well-known sub-brands such as Poker School and Affiliate Lounge, Betsson has many multilingual assets that need to be managed.

Betsson.com is currently available in 17 languages. All of the language content is managed by a system that sends out text for translation as soon as the website is updated, and this can mean many small individual requests each day, all to be translated within a short time frame.

17

languages

Consistent

website copy

We know we can relax when it comes to translations because Web-Translations has got it covered. The projects team is quick to respond to our requests, and we know we can rely on them for prompt delivery of time-sensitive translations for our website updates and various campaigns. They’re really easy to use and operate seamlessly in the background, so definitely make our job easier. The service is excellent, and I’d recommend it to other international companies.

Jonas Eriksson, Head of Creative
Betsson

The Challenge?

  • Providing a reliable translation service for Betsson’s time-sensitive texts.
  • Fast, efficient turnaround of projects – often less than 24hrs
  • Getting the tone and style right for Betsson’s web and email communications
solution

The Solution?

  • Pay-as-you-go translation,  combined with a dedicated Account Manager to respond as soon as requests are made
  • A fast-acting Projects team to keep on top of each request
  • Team of hand-picked translators who are specialised in gambling translations and writing online copy
results

The Results.

  • International customers benefit from a seamless visitor experience at Betsson.com
  • Regional Marketing Managers at Betsson have more time to focus on other tasks while we take care of the translations
  • Our service to Betsson is expanding as other country managers and departments use us for translations

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