French and Chinese localisation of website selling high intensity gas burners.
BFT is a gas combustion engineering company, with particular expertise in the fields of combustion engineering and energy efficiency. They provide high intensity gas burners and associated equipment to the metal joining, glass, plastics, food and engineering sectors.
BFT has a simple seven page website. Although they wanted to maintain the simple structure of the website, they recognised the need to compete on an international level, as increasing competition from Asian markets meant that as a manufacturing company in a specialised sector, they needed to find ways of reaching new markets.
Web-Translations worked with BFT to translate and localise their website for the French and Chinese markets and also provided online promotion to help BFT increase website traffic and make better use of their online presence to advertise their products.
250%traffic increase in 12 months
55%of traffic now non-English
I am more than happy with the services provided by Web-Translations. The original reason for choosing Web-Translations was for the Chinese localisation of our website. This expanded into providing a design update of our website and further localisation. The services needed to increase website traffic and worked very well.
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