Golf Online used localised microsites to test 9 markets, then expanded these by adding more content.
Golf Online is the UK’s favourite dedicated online golf equipment retailer. They wanted to expand into a number of markets, but were unsure where their investment would reap the most rewards.
In 2009. Golf Online decided to use microsite creation service, localising only key pages in attempt to attract visitors and direct them to the English eCommerce site, in order to test 9 overseas markets: Spain, Czech Republic, Denmark, Finland, France, Germany, Italy, The Netherlands, and Russia.
In 2013, armed with several years of data, Golf Online returned to Web-Translations for further development of these sites as well as the creation of new sites for Sweden and Norway.
#1 SERPin Spanish and French
Repeatclient after successful localisation
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