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Horizon International

CASE STUDY

Web Translations translated and localised their English site into Arabic, German, French, Spanish, Korean and Simplified Chinese.

Horizon International was formed in 1969 as a firm of air pollution control engineers. Design and installation of many forms of air pollution control were undertaken in the early years. During 1976 the first SMOG-EATER electrostatic air filter was introduced.

Horizon International operates from Bristol, UK, where its headquarters and manufacturing facility are based. Horizon International is an ISO9002 registered company and all equipment is manufactured in accordance with current CE regulations. Web Translations translated and localised their English site into Arabic, German, French, Spanish, Korean and Simplified Chinese.

Increased

traffic to UK and foreign sites

SEO

including link building

The Challenge?

  • Win new business in non English markets
  • Generate awareness of Horizon’s products in 6 foreign markets
  • Increase international exposure
  • Generate web traffic
solution

The Solution?

  • Tested new markets with the microsite localisation service
  • Used link building and multilingual SEO to gain traffic
  • Built an international microsite from Horizon’s English website
results

The Results.

  • Increase in traffic to UK and foreign websites
  • Easily findable in in-country search engines
  • Horizon seem like an international company, having had just a few pages translated

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