Patrizia Pepe

CASE STUDY

Website, blog and online shopping platform localisation from Italian to English, French, German, Polish and Russian.

Patrizia Pepe is a high-end Italian fashion brand with a global online presence.

A well-known brand with over 20 standalone shops in Italy and nearly 1,000 Italian concessions, Patrizia Pepe designs can also be found in boutiques from Australia to Dubai. In addition to strong in-store sales, Patrizia Pepe’s online sales are growing year on year.

Patrizia Pepe’s website, blog and online shopping platform are authored in Italian. Web-Translations manages translation of Patrizia Pepe’s online materials into English, Russian, German, French and Polish.

Working directly in Patrizia Pepe’s bespoke eCommerce management system, product content is translated from Italian into each of the target languages. Web-Translations also translates blog posts in WordPress as well as offline promotional materials.

2010

Customer since

1,500,000+

words translated

The Challenge?

  • Translate large volume of eCommerce content to tight deadlines
  • Ensure consistency of brand terminology
  • Remain faithful to brand’s informal style
solution

The Solution?

  • Translators work directly in the eCommerce system to ensure a speedy turnaround
  • The same translators are used for every request, and thus have developed an affinity with the brand
  • Dedicated account manager to ensure smooth processing of client requests
results

The Results.

  • Improved international presence for Patrizia Pepe
  • Satisfied customer for over five years
  • Referred Web-Translations’ services to other fashion brands, including Golden Goose and Antony Morato

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