MadeByPi

CASE STUDY

Website localisation in 4 European languages for Disney – one of MadeByPi’s major clients.

MadeByPi is a Leeds-based digital agency with 12 years experience in creating award-winning digital experiences for leading brands, and features in the New Media Age UK top 50 digital agencies.

Web-Translations was commissioned to localise a website for one of MadeByPi’s clients: Disney. Web-Translations worked closely with MadeByPi and Disney to localise the Disney Fairies website into French, German, Italian and Spanish.

Disney Fairies

websites

Brand reputation

reinforced

The Challenge?

  • Address quality concerns given high-profile material
  • Translate all written content in a story-telling style, suitable for children
  • Localise and ensure correct functionality of all flash animations, forms and navigation
  • Manage updates and provide translation of other material for MadeByPi’s client
solution

The Solution?

  • Involved Disney’s reviewers as part of the process prior to publication
  • Localised all graphics, along with forms and navigation, which was thoroughly tested for cross-platform functionality
  • Set up a bank of preferred translators, to provide consistent service
results

The Results.

  • A new generation of children throughout Western Europe can experience the magic of Disney – in their own language
  • The visitor experience is enhanced with multilingual content
  • Reinforcement of Disney’s brand reputation in Europe will lead to further interest in other countries

Looking to expand your
business across borders?

With nearly 20 years' experience providing translation and digital services, we have a proven track record of achieving excellent results for our clients

Contact us

By continuing to use this site, you agree to the use of cookies. For more information, read our Privacy Policy

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close