MadeByPi

CASE STUDY

Website localisation in 4 European languages for Disney – one of MadeByPi’s major clients.

MadeByPi is a Leeds-based digital agency with 12 years experience in creating award-winning digital experiences for leading brands, and features in the New Media Age UK top 50 digital agencies.

Web-Translations was commissioned to localise a website for one of MadeByPi’s clients: Disney. Web-Translations worked closely with MadeByPi and Disney to localise the Disney Fairies website into French, German, Italian and Spanish.

Disney Fairies

websites

Brand reputation

reinforced

The Challenge?

  • Address quality concerns given high-profile material
  • Translate all written content in a story-telling style, suitable for children
  • Localise and ensure correct functionality of all flash animations, forms and navigation
  • Manage updates and provide translation of other material for MadeByPi’s client
solution

The Solution?

  • Involved Disney’s reviewers as part of the process prior to publication
  • Localised all graphics, along with forms and navigation, which was thoroughly tested for cross-platform functionality
  • Set up a bank of preferred translators, to provide consistent service
results

The Results.

  • A new generation of children throughout Western Europe can experience the magic of Disney – in their own language
  • The visitor experience is enhanced with multilingual content
  • Reinforcement of Disney’s brand reputation in Europe will lead to further interest in other countries

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