Website localisation and translation of marketing copy for an Icelandic airline

Fly Play hf. is a low-cost Icelandic airline operating flights between Iceland and Europe. Founded in 2019 by the team previously behind Wow Air, the company is headquartered in Reykjavík and operates under the brand name PLAY. The sky is the limit for PLAY, with new flight destinations and an increased fleet in the works.

Web-Translations assists PLAY with marketing their content to a European audience. Projects have included website localisation as well as translation of various types of marketing content, focusing particularly on French, German, Spanish, Italian, Swedish, Danish and Catalan.

Social Media




During the many years we’ve worked with wéb-tränslatiôns, we’ve always gotten excellent service in a fast and professional manner. A personal account manager ensures efficient communications and they’ve always been incredibly helpful, solution orientated and friendly! Our feeling is that this agency has our best interest at heart.

Guðrún Baldvina Sævarsdóttir, Content Writer

The Challenge?

  • Consistent and accurate translations of various types of content, from social media to strings for the booking engine.
  • Fast turnaround in multiple languages.

The Solution?

  • Teams of talented translators with experience in the relevant field, and proofreading by a second specialist translator as part of the service.
  • Pay-as-you-go (PAYG) translation packages, reducing admin for PLAY and saving them krónur.
  • Working closely with PLAY to plan upcoming workload, and dedicated Project Manager to assign all work and ensure delivery on schedule.

The Results.

  • Translated marketing copy and website content enabling PLAY to connect with customers and reach out to new audiences.
  • Efficient service to take care of PLAY’s translation needs, leaving staff to focus on other priorities.

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