Consultancy and market research prior to creating localised websites, which led to increased traffic and international orders.
Polar Instruments manufacture printed circuit board testing equipment. Although operating in a niche industry, Polar Instruments recognised their global potential. The next step in their business development strategy was to win new business by offering what they do best in new and emerging markets, with particular efforts in the rapidly growing Chinese market.
Web-Translations localised key content on the Polar Instruments website with regular updates made to the site and ongoing translation checking taking place. Web-Translations has successfully managed relationships with Polar Instruments’ distributors and developed excellent communication channels for accurate and rapid translation workflows.
Web-Translations’ ability to work alongside our international sales organisation is key in having professionally localised content in a highly specialised market segment.
Increased salesin Japan and China
Polar Instruments chose Web-Translations as a one stop shop for maintaining the international side of our website. Web-Translations' ability to work alongside our international sales organisation is key in having professionally localised content in a highly specialised market segment.
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