Creation of Japanese eCommerce site on the Magento platform.
Smythson of Bond Street, established in 1887, has a strong reputation for producing high-quality stationery, travel accessories and leather goods. Its range of products is classic and iconic in design, while the clean, minimal style is timeless.
Smythson needed a world-class website to maximise their presence in the Japanese market to take advantage of the Japanese passion for all things typically British and to participate in one of the most developed internet economies in the world. Web-Translations provided a fully localised and optimised eCommerce website, where Japanese customers can browse and buy products in Yen.
1.5%sales conversion rate
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