Snow + Rock


Creation of landing pages in 7 languages to welcome international clients.

With 22 retail stores across the UK and Ireland, and also a thriving e-commerce business, Snow+Rock are testing different markets abroad with new landing pages in French, German, Dutch, Swedish, Spanish, Italian and Danish.

The UK’s top ski clothing & equipment retailer, Snow + Rock stock high quality performance products from the world’s best snowsports & outdoor brands. Their range includes ski gear, snowboard equipment, walking boots, climbing equipment, and much more.

Snow + Rock chose Web-Translations for our experience with microsites, and now have well-optimised bespoke landing pages targeting seven different European countries. The pages were set up to track the number and location of visitors to the sites, which will allow Snow + Rock to take an informed decision as to which mountains to tackle next – whether these are the French Pyrenées, the Italian Alps or the Spanish Sierra Nevada.


Landing pages


Research for optimisation

The Challenge?

  • Raise profile of Snow + Rock in 7 different markets
  • Create landing page to welcome foreign visitors
  • Market testing

The Solution?

  • Bespoke landing pages in 7 languages
  • Keyword research to determine top keywords for each language
  • On-page optimisation using the target keywords
  • Off-page optimisation including inbound link generation

The Results.

  • Creation of 7 well-optimised landing pages
  • Provision of keywords to Snow + Rock for use in PPC ads
  • Increased visitors from target markets
  • Access to tracking data, providing detailed information about visitors

Looking to expand your
business across borders?

With over 20 years' experience providing translation and digital services, we have a proven track record of achieving excellent results for our clients

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