Leveraging web technologies to reach an international customer base, SportsShoes saw increased traffic after creation of 12 microsites.
Started in 1982 by professional footballer Bruce Bannister as a bricks and mortar retailer, SportsShoes launched a successful mail order service in 1985, and moved quickly into online trading with sportsshoes.com.
Referred to Web-Translations by one of our satisfied customers, SportsShoes commissioned Web-Translations to create 12 localised microsites. An experienced project management team identified solutions that allowed the integration of the localised microsites with the SportsShoes eCommerce platform.
The microsites are intended to act as a gateway for international visitors, welcoming them to the site, and linking them to the English eCommerce platform where they can browse and purchase in English.
IP geolocation technology was used to direct visitors from the various countries to the target microsites. Visitors with a Turkish IP address, for example, are directed to the Turkish microsite.
Leveraging web technologies to reach an international customer base, SportsShoes saw increased traffic from the targeted countries, with Spanish, Greek and French shoppers leading the way.
2000+ Spanish visitsin 1st week after launch
Bounce Rate Halvedafter localisation
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