Warehouse Express


We used our ecommerce website localisation expertise to help Warehouse Express launch in Germany.

Warehouse Express was established in 1997 offering a dedicated service focused at Professional and Enthusiast Photographers; a service that today is enjoyed by over 100,000 customers.

With consistent year-on-year growth and after being repeatedly named best online retailer, Warehouse Express decided they were ready to expand into Germany.

Web-Translations are experts in multilingual eCommerce sites, so got to work putting together a comprehensive package of languages services, web skills and consultancy to meet Warehouse Express’s needs.


German orders per week

12% increase

in UK revenue within first 2 months

The results of localizing our website have been phenomenal. Our brand is now well-established in Germany and we’ve received lots of positive feedback from our German customers.

Russell Morris, Marketing Director
Warehouse Express

The Challenge?

  • Identify a suitable brand name for Warehouse Express to use in German markets
  • Create a high-quality, user-friendly localised German site
  • Keep the localised content up to date, as new products are constantly added
  • Communicate with German customers who buy from the site

The Solution?

  • Researched the Warehouse Express brand and made alternative suggestions
  • Localised the entire WEX website using professional translators, then carried out usability testing to ensure a positive user experience for German customers
  • Provided swift and efficient updates with our pay-as-you-go service, that also offers great value for money
  • Provided two stages of testing to ensure a fully localised German user experience

The Results.

  • UK revenue increased by 12% within first 2 months
  • Warehouse Express outperformed their targets by 300%
  • The German website is averaging 230 orders a week, with an average order value of over £400
  • Wexcameras has become a trusted German Brand in the industry

Looking to expand your
business across borders?

With nearly 20 years' experience providing translation and digital services, we have a proven track record of achieving excellent results for our clients

Contact us

By continuing to use this site, you agree to the use of cookies. For more information, read our Privacy Policy

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.