Warehouse Express


We used our ecommerce website localisation expertise to help Warehouse Express launch in Germany.

Warehouse Express was established in 1997 offering a dedicated service focused at Professional and Enthusiast Photographers; a service that today is enjoyed by over 100,000 customers.

With consistent year-on-year growth and after being repeatedly named best online retailer, Warehouse Express decided they were ready to expand into Germany.

Web-Translations are experts in multilingual eCommerce sites, so got to work putting together a comprehensive package of languages services, web skills and consultancy to meet Warehouse Express’s needs.


German orders per week

12% increase

in UK revenue within first 2 months

The results of localizing our website have been phenomenal. Our brand is now well-established in Germany and we’ve received lots of positive feedback from our German customers.

Russell Morris, Marketing Director
Warehouse Express

The Challenge?

  • Identify a suitable brand name for Warehouse Express to use in German markets
  • Create a high-quality, user-friendly localised German site
  • Keep the localised content up to date, as new products are constantly added
  • Communicate with German customers who buy from the site

The Solution?

  • Researched the Warehouse Express brand and made alternative suggestions
  • Localised the entire WEX website using professional translators, then carried out usability testing to ensure a positive user experience for German customers
  • Provided swift and efficient updates with our pay-as-you-go service, that also offers great value for money
  • Provided two stages of testing to ensure a fully localised German user experience

The Results.

  • UK revenue increased by 12% within first 2 months
  • Warehouse Express outperformed their targets by 300%
  • The German website is averaging 230 orders a week, with an average order value of over £400
  • Wexcameras has become a trusted German Brand in the industry

Looking to expand your
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