WOW air


Website localisation and translation of marketing copy for an Icelandic airline.

WOW air was an Icelandic low-fare airline founded in November 2011 that connected over twenty-five destinations across Europe and North America. The company regularly published content covering its destination cities and stopover options, and chose Web-Translations as its preferred translation supplier. Web-Translations also provided translations to support key stages within the online booking process.

By using Web-Translations’ Pay-As-You-Go Translation services for over 5 years, WOW air benefited from a seamless and great value service for all its language requirements.

Sadly, WOW air ceased trading in April 2019.

9 languages



for over 5 years

Web-Translations has managed the translation and localisation of our web and marketing content efficiently and swiftly with superb customer service.

Edda Kjarval, Content Manager
Wow air

The Challenge?

  • Consistent and accurate translations of various types of content.
  • Fast turnaround in multiple languages.



The Solution?

  • Teams of talented translators with experience in the relevant field, and proofreading by a second specialist translator as part of the service.
  • Working closely with WOW air to plan upcoming workload, and dedicated Project Manager to assign all work and ensure delivery on schedule.



The Results.

  • Translated marketing copy and website content.
  • Efficient service to take care of WOW air’s translation needs, leaving staff to focus on other priorities.

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