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ZSL London Zoo

CASE STUDY

Landing pages in 5 languages to attract and inform international visitors.

The Zoological Society of London (London Zoo) welcomes visitors from all over the world every year.

The web team wanted to provide more comprehensive information to their international visitors in a format that was easy for them to update and maintain.

Increased

Web Traffic

2009

Became regular client

We were unsure of the best way to present translations of key information on our website - we’d always used PDFs before. The Web-Translations team was very knowledgeable - I was impressed by the way they talked me through what was best for us and how their International Blast service could achieve this.

Paul Hutton, Web Editor
ZSL London Zoo

The Challenge?

  • Selecting relevant content for translation
  • Choosing the languages to prioritise
  • Keeping the localised content up to date
solution

The Solution?

  • Experienced Project Managers to advise ZSL on the best option
  • Microsite localisation allowed ZSL to localise key information in 5 languages for a minimum investment
  • Regular work is undertaken to update seasonal information such as pricing, changing exhibits, etc
results

The Results.

  • International visitors can access key information before they arrive in the UK
  • Additional content has since been added to the localised pages
  • ZSL benefits from extra web traffic, thanks to an up-to-date multilingual site
  • Other languages can easily be added later

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