We all talk about bounce rates, but it seems that many people don’t fully understand what a bounce is. Simply put, a bounce is a one-page visit. It doesn’t matter which page it is, how long the visitor spends on the page they visit, or if they click on a link on that page which leads them to a different site. It doesn’t matter if they come to you via a search engine or type in your URL. What matters is that they only visit one page before the specified session-timeout occurs. If you’d like to learn more, Wikipedia has detailed formulas for calculating bounce rates, and Google has tips for improving them.
24 July 2015 10:00
Now that you have a shiny new e-commerce website in a different language, how do you drive international traffic to it? One simple answer is: a translated blog. Blogs on eCommerce sites help to optimise a website in several ways: • Increasing the number of pages and content • Increasing the text to code ratio • Creating internal links back to the main website
22 July 2015 14:24
Following news that the popularity of language learning is declining year on year (The Telegraph), it’s clear that less young people are considering modern foreign languages to be an important consideration for their future careers. Yet ongoing research consistently suggests that this doesn’t match up to the needs and expectations of UK Business. Back in 2013, the British Council published a report in which they pinpointed ten languages that would be crucial for the UK’s long-term prosperity, security and influence, using various indicators such as export trade, emerging markets and diplomatic concerns. The results were as follows (in order of importance): 1 Spanish 2 Arabic 3 French 4 Mandarin Chinese 5 German 6 Portuguese 7 Italian 8= Russian 8= Turkish 10 Japanese The report found that 75% of the adults polled were unable to hold a conversation in any of the languages highlighted, and the British Academy declared the UK to be trapped in a ‘vicious cycle of monolingualism’ whereby […]
26 February 2015 09:00
Last week we looked in to the types of eCommerce platforms available to you; Hosted, Open Source and Hosted Shopping Cart. This week, we will look at the features of specific platforms to help you find your perfect match. Shopify is a hosted e-commerce platform that is favoured by small retailers and start-ups because of its ease of use. All the technical information that a self-hosted solution would require you to set up is already taken care of, so you really can hit the ground running. There is also 24/7 help on offer so you will never feel stuck.
19 May 2014 09:00
The variety of eCommerce software available means there is something out there to suit each and every business. It is easy to get overwhelmed by the number of options, and the subtleties in difference between some of the products. To get started we are going to discuss the 3 types of platform on offer; Hosted, Open Source and Hosted Shopping Cart. By highlighting the main features, benefits and limitations of platforms in these categories, you should be able to deduce which category is going to suit your business the best. The right platform will give you all the tools you need to grow your business, whilst taking care of the behind the scenes technical tasks that can often hold us back.
8 May 2014 10:00