In this short article we’ve outlined some of our key tips for a successful international eMarketing strategy!
The first of our key tips is to localise your website:
- Even just a few pages will show you have serious intentions and improve your Search Engine ranking in the country you are targeting. Always use a professional translation service.
The next key tip is to focus on core products and services:
- Launching a selection of your bestselling products or services increases your chances of success in a new market.
Next on our list of key tips is to conduct multilingual keyword research:
- Finding out what customers are actually searching for and adapting your website and online advertising accordingly is critical to ensure that your site is the one they browse and then buy from. Read more about Keyword Research.
Our final key tip is to measure results:
- Visitor statistics will be invaluable in evaluating your return on investment and deciding where to concentrate further resources.