Translation Audit

The quality of your translated material reflects the quality of your product or service.  Visitor confidence is critical for your customer relationship; poor translations cost you substantially in terms of lost opportunities.  

Your translation audit report provides you with recommendations and information that can be used to improve your copy. 

A high-quality translation will read as fluently in the target language as it does in the original. Ideally, no-one should be able to tell that it’s a translation.

The quality of your copy has a huge influence on those who read it, in any language. Your promotional material must convey your message with impact. If your brochure or web-copy is poorly translated, the reader will form a negative opinion of your organisation. A simple error can mean the difference of winning a new customer, or losing their business forever.   

When it comes to translation, you often won’t know how good or bad the translation is; relying on the feedback of disgruntled customers is not a good way to find out. 

The Translation Audit examines 10 URLs of your choice, or various offline materials, where reviewers focus on: 

Accuracy

• How true is it to the original?

Register

• Is it the right level of formal/informal for the target audience?

Style and Readability

• Is the style appropriate for the type of content and target audience? Is the text easy to read?

Terminology

• Have jargon, colloquialisms, idiomatic expressions been rendered correctly? Has specialised terminology been translated correctly?

Complexity, Clarity, Consistency

• Is the text suitable for the target audience in terms of complexity? Is it clear and well-written? Are terms used consistent within the pages reviewed?

Local references

• Geographical references updated? Figures correctly formatted? Currencies, time, date all localised?

Grammar and spelling

• How much care has been taken when editing the translation?

£300 +VAT per language 

You will receive: 

• An assessment of how serious any errors are 
• Expert recommendations on where and how the copy may be improved  
• Comments on the design and layout

From the audit report, you can be confident of your translations, or make an informed decision to update, proofread or retranslate your content.