Join us at the Internet Retailing Expo – 23rd-24th March

Web-Translations will be exhibiting at this year’s Internet Retailing Expo at the Birmingham NEC from 23rd-24th March.

The expo brings together leading marketing, software and service providers to help all kinds of companies involved in online retail to grow and succeed.

Our Managing Director Daniel will be presenting as part of the Jumpstart programme:

Increasing export sales to foreign markets

While the UK leads the way in ecommerce, relatively few etailers profit from exploiting foreign markets. In his presentation, Daniel Rajkumar will explain how a multi-market, multi domestic approach to ecommerce helps increase visitor confidence to drive up conversion rates. In addition to best practice, Daniel will divulge secrets and practical tools for your multilingual eMarketing strategy, including the use of Social Media, SEO, PR and local affiliate networks to drive traffic and revenues.

Whether you’re a global company operating in many markets or a domestic business looking to export for the first time, Daniel’s presentation is pitched to cover the basics as well as some advanced practices, useful to strategic decision makers and practical implementers alike, you are sure to come away with ideas and inspiration that will open your eyes to the lucrative potential of non-English markets.

View the presentation schedule online

We hope to see you there!

The banned apostrophe

News reaches me that Birmingham City Council has taken the decision to ban all possessive apostrophes from road signs. The move is intended to sort the matter out once and for all following decades of debate across the city.

Birmingham started to drop the use of apostrophes from road signs in the 1950s so that signs in areas such as King’s Norton (or should that be Kings’ Norton?) actually read ‘Kings Norton’. Despite years of calls to have the signs replaced, the council has said not only will it not replace them; it will continue the practice of dropping the apostrophe from all future signs as well. It justifies its decision on the basis of cost, consistency and the fact that council staff spend too much time dealing with complaints about grammar.

The Apostrophe Protection Society (yes, you read correctly) has taken a rather dim view of the announcement, criticising the Council of ‘dumbing down’. And I have to say I quite agree.

So while the apostrophe debates may rage on, they will be utterly pointless in Birmingham at least.