A study of more than 27,000 web users in 16 countries has shown that the Chinese spend the largest fraction of their leisure time online.
The survey also showed, however, that UK housewives spend even more of their free time online – a surprising 47%.
A total of 27,522 people aged 18 to 55 years old were interviewed online by TNS Global Interactive in the following countries: Australia, Canada, China, Denmark, Finland, France, Germany, Italy, Japan, Korea, Netherlands, Norway, Spain, Sweden, the United Kingdom and the United States. 2,500 were surveyed in the UK. The questions focused on online behaviour and, interestingly, also raised the issue of trust in traditional versus online media.
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