The 2012 London Olympics represents a great sales opportunity. Visitors from all over the world will be visiting UK this year, some businesses are seizing this opportunity to maximise their slice of the action.
The Olympic Gold Website Package was launched this month by Web-Translations to Get Businesses Fit for London 2012.
By giving customers extra peace of mind when offering translated information, you’ll win their trust, and ultimately their custom.
Looking at facts and figures relating to tourism in the United Kingdom can give us an insight into why people visit the country, what they look forward to the most, and why they would return. This is very important in the world of translation, in order to offer services to industries that would benefit the most from translating their websites, brochures and menus, to name but a few.
With the Olympics coming up next year, which will attract a huge number of multilingual tourists from all over the world, this is the perfect time to look at the statistics, and determine which areas of British culture are likely to attract visiting tourists. Companies within these fields could potentially reap huge rewards from offering details of their services in the right languages so that foreign tourists can understand what is on offer, and make the most of their trip to the UK. Not to mention that upon receiving a warm welcome, and being addressed in their own language, those tourists are more likely to think highly of our culture and country in general, and potentially more likely to recommend a visit, or even to return themselves. (more…)
“We were unsure of the best way to present translations of key information on our website – we’d always used PDFs before.
The Wéb-Tränslatiôns team was very knowledgeable – I was impressed by the way they talked me through what was best for us and how their International Blast service could achieve this.”
Paul Hutton, Web Editor – ZSL (London Zoo)
Oh dear! If ever there was an example of how not to translate a website it must be the London Eye website. It would seem that the Merlin Group clearly don’t care about their international visitors…