This post is an explanation of how our International Blast service works, as it’s something we are often asked about.
International Blast was developed as a first step localisation for companies who wanted to begin trading internationally online, but preferred a cautious approach rather than investing a larger amount of money, time and resources in localising their whole website.
Even localising just one or two key pages of a website yields results, and often generates sales in a new target market. By pricing the service at £295, it is also an affordable option if a company wish to test several new markets at once. (more…)
Latest EU regulations demand that all packaging and instruction leaflets for pharmaceutical products and medical devices are translated into the official language of the country they are being exported to.
American companies in this sector who intend to export their products to Europe must comply with these regulations, and indeed should embrace multilingual packaging in order to compete with their European counterparts.
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