“At ZSL London Zoo we use Web-Translations to communicate key messages to our visitors from across the world.
The key pages we selected were translated quickly and accurately and have been a huge benefit.
Key pages such as how to find us, opening times and prices were translated into five key languages based on our visitors countries.
We have used Web-Translations for a number of years and find them helpful and efficient.”
Daniel Sprawson – Digital Communications Manager – ZSL London Zoo
“The work was completed extremely quickly, and the customer service I received from the team was excellent. Our website is now multilingual, which has greatly assisted in our on-going campaign to attract more overseas visitors to the BrookLodge and I intend to add more languages to expand on this success. I would definitely recommend to all hotels based in the UK and Ireland that they localise their websites to ensure that they have the best possible chance in a highly competitive market.”
Eoin Doyle, Director – The BrookLodge & Wells Spa
For hotel and tourism businesses, the 2012 Olympics represent a great sales opportunity. Visitors from all over the world will need places to stay, and things to do when they’re not busy at the sporting events.
In last place…
However, with 87% of hospitality businesses saying they have not taken any steps to prepare their business, and a further 63% claiming they do not intend to take any steps nearer the time, are we really ready for the onslaught? Why are businesses not seizing this opportunity to maximise their slice of the action? Why sit back and wait to see what happens, when this could be the opportunity of a lifetime?
As Visit London’s chief executive, Sally Chatterjee, says: “London is the world’s most visited destination by foreign travellers, and one of the most accessible cities in the world.”
It’s estimated that 350,000 foreign visitors will come to London each day during 2012, with around 5.5 million “day visitors” in total between the end of July and mid-August.
If these predicted visitor numbers prove to be accurate, then the UK’s tourism and hospitality sector is woefully unprepared for the influx of foreign tourists who will arrive this year.
Emerging markets such as China, India and Brazil have been identified as key targets, and have therefore been the focus of the international Olympic marketing campaign.
Looking at facts and figures relating to tourism in the United Kingdom can give us an insight into why people visit the country, what they look forward to the most, and why they would return. This is very important in the world of translation, in order to offer services to industries that would benefit the most from translating their websites, brochures and menus, to name but a few.
With the Olympics coming up next year, which will attract a huge number of multilingual tourists from all over the world, this is the perfect time to look at the statistics, and determine which areas of British culture are likely to attract visiting tourists. Companies within these fields could potentially reap huge rewards from offering details of their services in the right languages so that foreign tourists can understand what is on offer, and make the most of their trip to the UK. Not to mention that upon receiving a warm welcome, and being addressed in their own language, those tourists are more likely to think highly of our culture and country in general, and potentially more likely to recommend a visit, or even to return themselves. (more…)
According to research carried out last year by Visit Britain, “foreign tourists spend £2.3 billion a year watching and playing sport”. Unsurprisingly, football is the main sporting attraction in Britain, with matches throughout the country attracting 1.2 million foreign visitors in 2008 (the most recent year with complete figures). A percentage of these were from English-speaking countries: 267,000 were Irish, 95,000 were American and 55,000 Australian. However, a large number of these spectators were from non-English speaking countries: 88,000 Germans, 86,000 Norwegians, 75,000 Spanish, 65,000 Italians, 52,000 Dutch, 46,000 French and 39,000 Swedes. (more…)
The greatly anticipated event is almost upon us… with so much hype surrounding the big event, we couldn’t not comment on it! Very soon, Prince William and Kate Middleton will tie the knot in front of nearly 2,000 guests at Westminster Abbey, and what promises to be a vast number of people via television and internet. With so many people wanting to be involved, from all over the world, multilingual communication is in high demand. The monarchy has long been an extremely popular tourist attraction for foreign visitors, and there are a huge number of non-English speakers who want to be able to watch and understand the wedding of the year. (more…)
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