Autumn is a season of change. The air turns cooler, colours deepen, and traditions around the world remind us of community and belonging. From harvest festivals to celebrations of light, many cultures mark this season with events that bring people together.
In China and across East Asia, the Mid-Autumn Festival takes place on the 15th day of the eighth lunar month. This is usually in September or October. Families gather to admire the full moon, light lanterns, and enjoy mooncakes. It is a time of reunion, reflection, and sharing food with loved ones.
A similar focus on family and gratitude can be found in Korea, where Chuseok is observed around the autumn equinox. This three-day holiday brings people back to their hometowns to honour their ancestors and share traditional foods such as songpyeon, a rice cake filled with sweet ingredients.
Autumn is also a season for remembrance. In Mexico, Día de los Muertos fills the beginning of November with colour, music, and gatherings that celebrate the lives of loved ones who have passed away. Families build altars decorated with marigolds, enjoy favourite dishes of those they are remembering, and share stories that keep memories alive.
Meanwhile, in Canada and the United States, Thanksgiving centres on gratitude. Though the dates differ, both versions bring families together for a meal, often featuring seasonal produce such as roast turkey, pumpkin, and root vegetables. It is a time to pause, share food, and reflect on the blessings of the year, making it one of the most widely celebrated autumn traditions in North America.
In Europe, Oktoberfest in Germany is perhaps one of the most widely recognised autumn festivals. First held in Munich in 1810, it has grown into a global symbol of Bavarian culture. Traditional dress, music, food, and drink create a lively celebration that attracts millions of visitors every year.
While the customs differ, the themes are often the same. Food, family, gratitude, and remembrance all play an important role. For businesses working internationally, being aware of these traditions can help campaigns feel relevant and respectful, and make connections with audiences more meaningful.
If you are planning international campaigns this autumn, contact us to see how we can help your message resonate across cultures.
Feeling sad that the festive season is over? Well, at Web-Translations we want to help you turn that frown upside down by exploring some of the festivities February has to offer!
Yes, don’t be fooled, February offers more than simply Valentines Day. All over the world, people are celebrating special days with loved ones and eating mountains of traditional food.
In this blog, we’re going to introduce you to a few of our favourite celebrations.
Most of you will have heard of Chinese New Year. Also known as the Lunar New Year, it is the festival that celebrates the beginning of the traditional lunisolar Chinese calendar.
Although the celebration traditionally lasts for 16 days, this year, the Chinese New Year will specifically fall on Tuesday 1st February, and it will welcome the year of the Tiger. (You can read more about the Year of the Tiger here: https://www.chinahighlights.com/travelguide/chinese-zodiac/tiger.htm)
There are lots of traditional activities that can take place during the New Year celebrations. For example:
Candlemas is a public holiday in Liechtenstein, held on the 2nd of February. Also known as the Feast of the Presentation of Jesus Christ, the celebration is a Christian holiday that commemorates the presentation of Jesus Christ at the temple.
Although it is customary for Christians in some countries to remove their Christmas decorations on 12th Night, many choose to wait until Candlemas to remove their decorations. Furthermore, it is tradition to take a candle to church. This candle is then blessed and brings families luck throughout the rest of the year.
On the 2nd of February, France observes ‘La Chandeleur’. This is also known as Candlemas, but its origins are in an older pre-Christian holiday which celebrates harvest and marks the mid-point of Winter.
Nowadays, the day centres upon both of these traditions, but it also centres upon the crêpe! Yes, you heard right, the crêpe is the pièce de résistance! Embodying a circular shape, it represents the sun and the circle of life. The act of eating and sharing food also honours the pope giving out food to the poor every year.
Furthermore, one cannot forget that it’s a very superstitious day. To foresee financial luck, some believe that you should hold a coin in one hand and flip the crêpe in another without it falling.
This celebration is a Galician festival that occurs in the locality of Verín each year. The Pagan celebration dates back centuries and it bids farewell to the cold days of winter. With the arrival of Christianity, it was then mixed with saying farewell to meat before Lent.
This year, festivities will begin on the 17th of February (a day known as Xoves de Compadres) and end on the 1st of March (Martes de Entroido). Different days see different activities take place but some of the principal activities include flour fights, masked balls, and processions with fireworks.
It truly is one of the most vibrant and exciting festivals. From cigarrones (masked men who run through the town encouraging people to join the celebrations) to fariñadas (flour fights in the Plaza Mayor), you can’t help but be enticed by the celebrations.
Seven weeks before Easter are the week-long Maslenitsa festivities in Russia. Once again combining the Pagan tradition of marking the transition between winter and spring with the Christian tradition of feasting before Lent, Maslenitsa takes place between the 28th February and the 6th of March.
Also known as Butter Week and Pancake Week, Maslenitsa brings a range of activities. For example:
These are just five of the many, many festivities that occur across the globe in February. We’d love to hear what festivals are celebrated in your culture throughout February, though! Get in touch via our social media.