Counting the cost of bad spelling and grammar

Your about to by somthing from an online store. The product looks great, the price is good, but somthing is definately wrong…

Before you post a comment to correct my spelling, the mistakes above are intentional. But the BBC reports that Charles Duncombe, a successful British e-commerce entrepreneur, reckons errors like these this could be cutting business’s sales revenue in half.

Admittedly, this was not a large scale study with academically rigorous data but the results are emphatic. Duncombe measured revenue on his tightsplease.co.uk site and found that after a prominent spelling mistake was corrected, it doubled.

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