Your about to by somthing from an online store. The product looks great, the price is good, but somthing is definately wrong…
Before you post a comment to correct my spelling, the mistakes above are intentional. But the BBC reports that Charles Duncombe, a successful British e-commerce entrepreneur, reckons errors like these this could be cutting business’s sales revenue in half.
Admittedly, this was not a large scale study with academically rigorous data but the results are emphatic. Duncombe measured revenue on his tightsplease.co.uk site and found that after a prominent spelling mistake was corrected, it doubled.
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