Emerald Insight Case Study

Emerald Insight logo.

Emerald is a leading English language publisher of academic and professional literature in the fields of management, library services and engineering. 

Emerald was established in 1967 and today offers a number of services to universities across the globe. Emerald’s 21st century offering includes its flagship product Emerald Management Xtra and Emerald ManagementFirst, its key product for the corporate sector. These are integrated databases which provide access to over 58,000 articles, reviews and academic resources.

Web-Translations translates a range of material including marketing letters, promotional leaflets, web copy, enewsletters directed at key decision makers in libraries within universities worldwide. Web-Translations helps Emerald Insight to successfully promote their online resources globally and develop strong relationships with its international customers.

  • The Challenge
  • The Solution
  • The Results

The Challenge

  • Dealing with urgent requests for translations into various different languages

  • Creating translations which reflect each region’s culture and working environment
  • Short turnaround time on many projects

The Solution

  • Our Pay-as-you-go translation model allows us to proceed quickly and efficiently with each text, without the extra steps of quoting and approval from the client.

  • A team of regular translators has been carefully selected by our Project Managers for the key languages needed by Emerald

  • Emerald in-country managers are involved in a review stage to ensure the tone and style of the translation is consistent

  • Efficient Project Management to place each piece of text with a translator as soon as possible

The Results

  • An efficient service that Emerald can rely on for all its language needs

  • Pay-as-you-go translation offers a fixed and discounted rate, so is saving Emerald money

  • A strong ongoing partnership that benefits both Emerald and Web-Translations