Mobile Fun Case Study

Mobile FunMobile Fun is an online vendor of mobile phones, parts, ringtones and accessories. A top 10 company on the Hitwise rankings for 2006, named as the 7th fastest growing technology company in the Sunday Times Microsoft Tech Track 100 for 2006 and ranked 32 in the Deloitte Technology Fast 50 in 2006 following a growth of 817% over five years, the company seems unstoppable!

Having enjoyed enormous success in the UK market Mobile Fun decided that the time was right to create an international online presence by translating their e-commerce website into French and German. Their aim was to drive business growth by localizing the website and advertising their products in these key European markets.

With the help of Web-Translations, the new Mobile Fun websites were successfully launched within weeks. However the success of the new websites and associated online advertising campaigns created a new challenge, as a steady flow of non-English email enquiries began to arrive on a daily basis. Web-Translations supplied a fast and accurate email translation service to help Mobile fun’s customer service team as they answered daily customer enquiries.

Challenge

  • To provide an end-to-end solution for Mobile Fun’s language and online marketing needs
  • To win new business for Mobile Fun in non-English markets
  • To improve the accessibility and exposure of the Mobile Fun website on an international level
  • To generate awareness of Mobile Fun’s products in the French and German markets
  • To translate French and German email enquiries

Solution

  • Web-Translations’ translation and localization services to create websites for the French and German markets
  • Individual domain name consultancy to help Mobile Fun choose appropriate website addresses for the new countries and languages
  • Branding consultancy to create the most appropriate company name and strapline for Mobile Fun in each target market
  • Web-Translations’ Email Relay Translation (ERT) solution for fast and accurate email enquiry translations

Results

  • European e-marketing campaigns to boost Mobile Fun’s profile in new European markets
  • Ongoing daily translation of non-English email enquiries with Web-Translations’ ERT, for an accurate and cost-effective two hour turnaround
  • localized branding and strap lines appropriate for each market place
  • Dedicated translation team and dedicated Project Manager to enable rapid and effective turnaround of additional translation requirements on an ad hoc basis