Following the success of a microsite to test an international market, Baker Perkins localised their entire site.
In the bakery, biscuit, confectionery, snack and breakfast cereal sectors, many of the world’s top brands rely on machinery supplied by Baker Perkins.
Baker Perkins wanted to test the popularity of their products in South America, particularly the demand for food manufacturing machinery in Argentina and Mexico. The Web-Translation microsite service was the ideal solution, and involved translating and localising key pages of the Baker Perkins English website and optimising these to generate traffic in Latin American markets.
After the success of the Latin American market testing, Baker Perkins decided to localise their entire website into Spanish.
Regular updates of the Spanish site, as well as marketing brochures in Spanish and Russian, followed the website localisation.
25%increase in web traffic
PAYGused for regular updates
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