Case Study


Localisation of Feefo’s bespoke systems into 23 languages, with PAYG credit for regular updates.


World languages


brand awareness


in new markets

Feefo operate an automated customer feedback system for businesses with an online presence. In addition to receiving valuable feedback, companies using Feefo receive a star rating that they can display on their site, increasing consumer confidence.

After achieving success in the UK marketplace, Feefo decided to localise its bespoke systems into Polish, Dutch, Swedish, Norwegian, Danish, Turkish, Greek, Spanish, Italian, French and German – turning to Web-Translations for our localisation expertise. Later, the systems were further localised into additional languages, bringing the total to 23 world languages.

The Challenge?

  • Working in bespoke CMS
  • Matching the friendly style of the English site and ensuring the customer is drawn to answer the call to feedback, whilst adapting the text to the target market
  • Quick turnaround of 1000s of words into 11 languages
  • Frequent requests into various language combinations and with various file formats

The Solution?

  • Creation of glossary and style guide
  • Linguists experienced with marketing and ecommerce translations
  • A dedicated in-house web project manager
  • Independent reviews of translations to ensure stylistic guidelines are met
  • Pay-as-you-go credit for frequent updates, and translation memory to ensure consistency

The Results.

  • Growth in new markets
  • Increased number of foreign companies signing up with Feefo, including many well-known brands
  • Increased work with overseas agents
  • Increased awareness of Feefo brand outside of the UK
In addition to delivering excellent work on schedule, Web-Translations also provides valuable support and advice.

- Bill Cawley, Product Director

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