Localisation of Feefo’s bespoke systems into 23 languages, with PAYG credit for regular updates.

Feefo operate an automated customer feedback system for businesses with an online presence. In addition to receiving valuable feedback, companies using Feefo receive a star rating that they can display on their site, increasing consumer confidence.

After achieving success in the UK marketplace, Feefo decided to localise its bespoke systems into Polish, Dutch, Swedish, Norwegian, Danish, Turkish, Greek, Spanish, Italian, French and German – turning to Web-Translations for our localisation expertise. Later, the systems were further localised into additional languages, bringing the total to 29 world languages.


World languages


in new markets

We are very satisfied with the service provided by Web-Translations. Our business is entirely customised software, which introduces complications to the translation process, but Web-Translations are flexible in providing a solution to match our requirements. This service not only reduces the amount of time and resources we need to spend on the multilingual websites ourselves considerably, but also gives us a source of help and advice in understanding the local conditions in the different countries we are targeting, so that we can adapt our offering accordingly. I would definitely recommend Web-Translations to other companies wanting to expand internationally.

Bill Cawley, Product Director

The Challenge?

  • Working in bespoke CMS
  • Matching the friendly style of the English site and ensuring the customer is drawn to answer the call to feedback, whilst adapting the text to the target market
  • Quick turnaround of 1000s of words into 11 languages
  • Frequent requests into various language combinations and with various file formats

The Solution?

  • Creation of glossary and style guide
  • Linguists experienced with marketing and ecommerce translations
  • A dedicated in-house web project manager
  • Independent reviews of translations to ensure stylistic guidelines are met
  • Pay-as-you-go credit for frequent updates, and translation memory to ensure consistency

The Results.

  • Growth in new markets
  • Increased number of foreign companies signing up with Feefo, including many well-known brands
  • Increased work with overseas agents
  • Increased awareness of Feefo brand outside of the UK

Looking to expand your
business across borders?

With over 15 years’ experience, we understand eBusiness,
and we have a proven track record of achieving excellent
results for our clients.

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