Case Study

General Hotel Management Limited

Localisation of GHM’s corporate site into Japanese and Simplified Chinese, as well as the sites of 8 of their luxury hotels.




Japan and China


Luxury hotel sites and corporate site

Established in 1992, General Hotel Management Ltd. (GHM) is known for conceptualising, developing and operating an exclusive group of hotels and resorts. With an expansive portfolio and more projects in the pipeline, GHM prides itself in providing guests with a distinctive lifestyle experience that is unrivalled.

To maximise their presence in the Japanese and Chinese markets, GHM selected Web-Translations to localise their corporate site and the sites of 8 of their luxury hotels. A full localisation of the website into these two languages was undertaken to attract traffic from those key markets.

GHM are currently opening a new location in Switzerland, and the website for that hotel will be available in German, Italian and Russian.

The Challenge?

  • Ensuring the GHM brand was accurately portrayed as a top-end luxury brand
  • Maintaining consistency for the GHM brand across multiple languages and websites

The Solution?

  • Expert translators based in-country were chosen to produce translations which reflect current Japanese and Chinese culture
  • Use of translation memory to ensure consistency and reduce costs

The Results.

  • Localised websites to appeal to the Japanese and Chinese markets, which also maintain the feel of the GHM brand
  • GHM can now realise their plans to expand in Europe off the back of this success
Web-Translations are well-equipped to meet our needs, and deliver a great service.

- Liza Latif-Grossinsky, Digital Marketing Manager

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