Translation consultancy and in-depth keyword research for multiple markets.
Sony Europe commissioned Web-Translations to provide consultative services in the areas of translation management and international eMarketing.
Several years ago, Sony Europe was looking for a project management system which could integrate with the extensive translation memories and glossaries they had built up over time. After meeting Sony’s eBusiness Manager at a trade show, Web-Translations was commissioned to research and identify a project management system which would integrate with translation memory software to oversee the coordination of marketing projects in great detail.
More recently, Sony Europe tasked Web-Translations with providing extensive keyword research in 10 markets for its professional products. Focusing on specific key product categories, Web-Translations outlined the prevailing trends in the search markets in question, taking linguistic factors, in-country search volumes, and competition metrics into consideration. For each market, Web-Translations established a hitlist of relevant, valuable terms and provided insight into the dynamics surrounding these, before finally drawing conclusions as to an overall strategy and a granular strategy to improve Sony’s search position in the particular market.