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Our thoughts on all things translation. Advice for clients, tips for translators, and more…

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Should duplicate web content be avoided?

One of Web-Translations’ main objectives is to offer highly targeted solutions for reaching international web users. Often, we run into the question of how far to go down this road – does the site need a separate US and UK portal? How about Portugal and Brazil? But one of the most frequent questions we’re asked is about duplicate content – in other words, is it acceptable from an SEO perspective to have the same content on a New Zealand-targeted site and a UK-targeted site? Here’s our take:

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Infographic: The Business Risks of Language Barriers

by ramseysdesignlab.

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7 ways to keep international customers coming back

Having won customers in international markets, you’ll be keen to make sure they keep returning to buy from you. This is even trickier than usual when you are not present and locally-based to cater to their needs. The simple fact is that it is likely to take longer to build a loyal repeat customer base overseas than it would in your domestic market, and consequently you need to be prepared to make a significant investment and bide your time. You’ll be pleased to know that there are several things you can do to help this process on its way. If you get into these good habits, your international customer base will grow organically.

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Friday infographic

This infographic comes to us from Lebara Mobile, and looks at technology terms that are becoming obsolete or changing meaning. Enjoy!

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10 tips for starting out in international trade

We thought we’d share some of the things that have worked for our clients when getting started in international markets. Read on for some valuable tips!

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