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Our thoughts on all things translation. Advice for clients, tips for translators, and more…

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European Trustmark for eCommerce

EMOTA (European Multi-channel and Online Trade Association) launched its European Trustmark for eCommerce in March of this year. This mark is designed to enhance customer trust and facilitate cross-border online shopping, consequently increasing conversions and revenue for European eTailers. The trustmark aims to set a universal standard by promoting clear communication, transparent pricing and a high level of attention to data protection and customer privacy. While each individual country has various existing trustmarks already, these are often not as recognisable to international shoppers as they are to domestic customers. A pan-European accreditation signals to shoppers from any country that the site they are shopping on is safe and complies with the requisite trading standards. Walter Devenuto, President of EMOTA says: “The use of a trustmark is particularly important for SMEs, as their own brand is often not well known. The aim of our European trustmark is to assure consumers all over Europe that the e-shop bearing it has been validated by […]

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Clickhole: A Cutting Satire of the Content Vacuum

American news satire giants The Onion have launched a new, bitingly satirical viral clickbait website in what feels like an attempt to both commentate on and overload the built-to-share content which has overtaken large swathes of social media.

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Hydra-Perm-Co motors into the international market

Hydra-Perm-Co, a leading specialist supplier of hydraulic equipment and engineering expertise, has just launched ten dedicated microsites for its international customers. Hydra-Perm has over twenty years of experience in the hydraulic sector, and is the primary distributor of Permco gear pumps and motors. The company approached Web-Translations with a view to expanding its reach into territories such as Germany, Poland and France, allowing international consumers to find out more about the company and the services it provides. The microsites have been created using the sophisticated WPML plugin, allowing for pages on the English website to be translated independently, while maintaining the formatting and appearance of the original website. This makes for a comfortable user experience, with a drop-down language switcher allowing the visitor to easily select their language, and pop-up boxes transferring the user to the English website whenever they are directed to untranslated content. The user is then able to further explore available products, and use the integrated contact forms to get in […]

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Participate in PhD Thesis research

Are you using Social Media to raise international awareness of your business and brand? If you’re a company in B2B that is engaged in or considering export, and you use Social media as part of your international marketing strategy, we’d like your help! Ziad Abdelmoety, a PhD student at Strathclyde University is writing his thesis on The Role Of the internet as an effective channel to export markets. We at Web-Translations have offered to help with his research by inviting our clients and contacts to participate in a survey about their use of Social Media to promote their businesses in international markets. Please help by completing the online survey here by 30th June. All participating companies will receive a copy of the findings.  Thanks for your help!  

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How to turn your followers into customers

Last week, we touched on why businesses should use Social Media, now what’s the next step? How do you go about converting your social followers into customers, without seeming pushy? Engage with them Earn their attention by talking to them – not at them. People soon stop following a brand that only broadcasts and doesn’t respond to questions and comments. 61% of Followers Want to Offer Ideas and Feedback Ask for their opinion & feedback Invite them to share – and reward them when they do

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