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Our thoughts on all things translation. Advice for clients, tips for translators, and more…

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7 ways to keep international customers coming back

Having won customers in international markets, you’ll be keen to make sure they keep returning to buy from you. This is even trickier than usual when you are not present and locally-based to cater to their needs. The simple fact is that it is likely to take longer to build a loyal repeat customer base overseas than it would in your domestic market, and consequently you need to be prepared to make a significant investment and bide your time. You’ll be pleased to know that there are several things you can do to help this process on its way. If you get into these good habits, your international customer base will grow organically.

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Friday infographic

This infographic comes to us from Lebara Mobile, and looks at technology terms that are becoming obsolete or changing meaning. Enjoy!

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10 tips for starting out in international trade

We thought we’d share some of the things that have worked for our clients when getting started in international markets. Read on for some valuable tips!

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European Trustmark for eCommerce

EMOTA (European Multi-channel and Online Trade Association) launched its European Trustmark for eCommerce in March of this year. This mark is designed to enhance customer trust and facilitate cross-border online shopping, consequently increasing conversions and revenue for European eTailers. The trustmark aims to set a universal standard by promoting clear communication, transparent pricing and a high level of attention to data protection and customer privacy. While each individual country has various existing trustmarks already, these are often not as recognisable to international shoppers as they are to domestic customers. A pan-European accreditation signals to shoppers from any country that the site they are shopping on is safe and complies with the requisite trading standards. Walter Devenuto, President of EMOTA says: “The use of a trustmark is particularly important for SMEs, as their own brand is often not well known. The aim of our European trustmark is to assure consumers all over Europe that the e-shop bearing it has been validated by […]

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Clickhole: A Cutting Satire of the Content Vacuum

American news satire giants The Onion have launched a new, bitingly satirical viral clickbait website in what feels like an attempt to both commentate on and overload the built-to-share content which has overtaken large swathes of social media.

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