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Our thoughts on all things translation. Advice for clients, tips for translators, and more…

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Give your small business (and UK Government) an international boost

In 2012, George Osbourne revealed his aim to double UK exports by 2020 but unfortunately, things have not been going according to plan. According to the British Chamber of Commerce, exports increased by only 0.5% in 2012 and by 2.1% in 2013. This is thought to be down to businesses seeing branching out internationally as too large a risk. However, expanding your business overseas could be extremely beneficial: it’s all about choosing the right market for your product and going in with a well thought-out strategy.

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Social Media – the Key to Export Success?

Are you using social media to enhance the export success of your business? If your company exports to B2B customers overseas, and uses Social Media as part of your marketing strategy, then Egyptian academic Ziad Abdelmoety would like to hear from you: he is currently writing a thesis on the role and use of social media by UK companies in the export sector.

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Domain name quiz – test your knowledge

If you’re planning on expanding your business internationally, purchasing a Country Code Top Level Domain (ccTLD – .de, .fr, etc.) could prove beneficial. Not only will a local domain give you a better chance of appearing in search results, but customers will trust your business more if it has the local domain name for their country at the end of the URL.

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You’re Losing Customers if you’re not Using Social Media

If you could get your products, services and promotions in front of a wider audience for free, you would jump at the opportunity, so why aren’t you making the most of Social Media? People are already talking about brands, purchases they’ve made and experiences they’ve had online. If your business doesn’t have profiles, pages and content for them to engage with then you simply aren’t part of the conversation. If that doesn’t make you nervous, then it should! Customers ask for and give recommendations (as well as warnings!) on Social Media – whether the business in question is present on that network or not.

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7 questions to ask a translation company before placing your order

Customers buying translation are often doing so for the first time, so it’s easy to be taken in by disreputable providers who cut corners and don’t give the right advice. We don’t want anyone to get caught out by the cowboys, so here are some important questions you should ask before placing your work with any translation company:

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