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Our thoughts on all things translation. Advice for clients, tips for translators, and more…

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7 questions to ask a translation company before placing your order

Customers buying translation are often doing so for the first time, so it’s easy to be taken in by disreputable providers who cut corners and don’t give the right advice. We don’t want anyone to get caught out by the cowboys, so here are some important questions you should ask before placing your work with any translation company:

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Friday Infographic: 50 Things You Probably Didn’t Know About Languages

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Should duplicate web content be avoided?

One of Web-Translations’ main objectives is to offer highly targeted solutions for reaching international web users. Often, we run into the question of how far to go down this road – does the site need a separate US and UK portal? How about Portugal and Brazil? But one of the most frequent questions we’re asked is about duplicate content – in other words, is it acceptable from an SEO perspective to have the same content on a New Zealand-targeted site and a UK-targeted site? Here’s our take:

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Infographic: The Business Risks of Language Barriers

by ramseysdesignlab.

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7 ways to keep international customers coming back

Having won customers in international markets, you’ll be keen to make sure they keep returning to buy from you. This is even trickier than usual when you are not present and locally-based to cater to their needs. The simple fact is that it is likely to take longer to build a loyal repeat customer base overseas than it would in your domestic market, and consequently you need to be prepared to make a significant investment and bide your time. You’ll be pleased to know that there are several things you can do to help this process on its way. If you get into these good habits, your international customer base will grow organically.

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