In 2012, George Osbourne revealed his aim to double UK exports by 2020 but unfortunately, things have not been going according to plan. According to the British Chamber of Commerce, exports increased by only 0.5% in 2012 and by 2.1% in 2013. This is thought to be down to businesses seeing branching out internationally as too large a risk. However, expanding your business overseas could be extremely beneficial: it’s all about choosing the right market for your product and going in with a well thought-out strategy.
3 September 2014
Are you using social media to enhance the export success of your business? If your company exports to B2B customers overseas, and uses Social Media as part of your marketing strategy, then Egyptian academic Ziad Abdelmoety would like to hear from you: he is currently writing a thesis on the role and use of social media by UK companies in the export sector.
29 August 2014
If you’re planning on expanding your business internationally, purchasing a Country Code Top Level Domain (ccTLD – .de, .fr, etc.) could prove beneficial. Not only will a local domain give you a better chance of appearing in search results, but customers will trust your business more if it has the local domain name for their country at the end of the URL.
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