If you want your website to receive a high degree of direct traffic, you’re going to need ensure that you rank high up on search engines such as Google. To do this, you’re going to need two fundamental components: relevance and authority.
Relevance is all about producing the highest quality and most relevant content. In other words, you need to produce content that your customers want to see. What is more, you need to do this frequently. We’re not going to talk about relevance in this article, so if you’re interested in learning about how to keep your website relevant, be sure to check out our blog post outlining our top tips to do so.
Authority is all about trust. In other words, it’s about making sure that your content appears as the most trustworthy source on a certain topic. You might think that this is an impossible feat. Surely ‘trustworthiness’ is a subjective concept? Well, not exactly!
Yes, authority is actually judged by a very calculated measure: backlinks
Fundamentally, a backlink is a link that comes from another website to yours.
For major search engines, these backlinks, also known as inbound links, act as a vote. The text in the link and the quality of the page that links to your site are significant factors determining the importance of each vote. The more, and the better quality of links you have pointing to your site, the better your site will perform in comparison to search engines.
Good quality links are important as they generate direct traffic. However, gone are the days of link farms, or simple reciprocal links; link building today requires research and significant time to be completed successfully. At the end of the day, it is because link building is difficult, that search engines look favourably on well linked sites.
Below, we’ve collated a few top tips on how generate backlinks:
1) Become a source for other publishers: Bloggers and journalists are always looking for quotes and expert insights on topics of interest. It’s a good idea therefore to put yourself out there are offer your knowledge. Every time someone quotes you, you’ll earn a backlink.
2) Update old content: If you stumble across an article that is a tad dated but has lots of backlinks, then chances are, if you create an updated, fresh piece of similar content, you have a high chance of generating lots of backlinks as well. All you need to do is reach out to the bloggers who’ve linked to the original article and tell them about your updated article.
3) Create Infographics: It is more likely that someone will link to your visual content than to your written content. It’s a good idea therefore to make sure that your website is full of relevant infographics.