Chinese e-commerce grew by 66% in 2011, representing a turnover of 93 billion euros.
With more than 513 million Internet users and 356 million mobile Internet users, according to the 29th Statistical Report on Internet Development in China by the China Internet Network Information Center, China is the world’s largest online market, and this population is continuing to grow.
With rapid improvements in the technological infrastructure there, use of the Internet is continuously evolving and becoming more sophisticated. Combine this with China’s growing middle class who have more buying power than ever before, and you can see why online shopping has become so huge there so quickly. A 2011 study of online buyers worldwide conducted by PricewaterhouseCoopers found that 86% of China’s nearly 200 million online shoppers considered themselves experts at ecommerce, compared to 70% in the UK and 72% in the USA.
With an average of 8.4 online purchases per month by online buyers, China makes developed Western Internet economies look like ecommerce newcomers. For comparison, online buyers in the US made an average of 5.2 purchases and 4.3 in the UK, while in France and Netherlands just 2.6. In Germany, Europe’s largest and strongest economy, this figure was 2.9 purchases. Who are you considering selling online to at the moment? Germany? France? Or maybe China?
Only 42 million people in China (8.2% of Internet users) used travel booking services in the last year. However, the Chinese travel market is predictably seeing fast-paced growth in the coming years so online travel booking businesses are expected to experience higher growth there. South African Airways Simplified Chinese website for mainland China is an example of a full Chinese site translated by Web-Translations.
China’s scale, combined with its online population’s embrace of online shopping, present an important opportunity for businesses wanting to “go international”. However, setting up a business and subsequently succeeding in this country where almost everything is different can prove challenging. Consumer tastes, strict regulations, government involvement, Internet censorship, cultural differences and bureaucratic processes are some of the issues companies need to examine when entering China’s online market, yet the potential seems to outweigh the obstacles bearing in mind the current economic situation we find ourselves in in the West.
Recently we have completed International Blasts for China for some of our clients who aren’t afraid to begin facing this challenge: Brandy Classics and Click Meeting by Implix. This service is a great first step for companies interested in China by setting up a microsite and optimising it so you can begin to see the traffic to your site and interest in your product over there.
To find out how to launch a Chinese version of your website to start selling to China, please contact Web-Translations: sales[at]web-translations.co.uk / +44 (0) 113 815 0460.
I’ve recently joined the Web-Translations team as a project coordinator. I am originally from Bradford but familiar with the local area and went on to University of Manchester where I graduated in 2009 with a BA in German and Business Management.
Since graduating I have worked in a couple of different industries – finance and logistics – but always with the view to these jobs being short-term. I have been on the lookout for a role that could essentially combine my knowledge of another language with my innate passion for business, and have found a perfect match with Web-Translations. I furthermore believe I have found somewhere with the right tools to enable me to develop and to launch a successful career.
I am highly driven to achieve goals and to deliver for our customers as the business looks set to grow and expand into new markets, and what’s more, I look forward to helping other businesses do exactly the same.
Outside work I’m passionate about sport, in particular football, and have never wavered in my support of a team going through dire straits at the moment. I also love to travel and experience different cultures and meet people from different nationalities. Building on the time I spent living in Frankfurt, I travelled around Central and South America during the summer of 2010, and am certainly keen to do more of this! I got to go on the recent trip to the dmexco event in Cologne with my new colleagues Lynn and Cassandra, and am looking forward to putting my skills and newfound knowledge into practise.
I look forward to the challenge the future holds.
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