Taking a bite from the Turkish delight will reap sweet rewards for online retailers
Turkish e-commerce transactions reached an impressive $12.3 billion in 2011, representing an increase of 57% on the previous year according to the Interbank Card Center. Combine this upsurge with the 12% per year e-commerce growth Forrester Research Inc (FORR) predicts for European growth over the next 5 years, and it becomes obvious that it’s time to pay attention to Turkey.
Impressive statistics, but what’s going on?
Half the population of Turkey is under 30 years old. This young society has been quick to adopt technological innovations and they now spend more time online per week than the worldwide average. This tendency translates into a high responsiveness to social media – 89% of Turkish Internet users are on Facebook and they are the 11th most active country on Twitter.
95% of the Turkish population are expected to have a mobile phone in 2013, with global corporations such as Telecom Italia having already entered Turkey to take advantage of this.
Furthermore Turkey has a credit driven economy, with a 62% credit card penetration among consumers. All of this has led to a positive environment for the development of Turkish e-commerce.
Diageo announced a 5% growth in annual profits today, an increase that Chief Executive Paul Walsh largely attributes to its activities in emerging markets.
While sales fell in Greece, Spanish and Ireland (all economies that have struggled in the last few years), Diageo’s acquisition of the leading Turkish spirits company Mey Icki, and its performance in North America and Asia-Pacific have offset the downturn in European trade.
This makes them the latest in a line of successful global companies who are spreading the risk of underperformance in developed markets such as Western Europe by expanding into countries further afield, or the path less trodden by competitors. (more…)
Daniel Rajkumar of Web-Translations and Altug Inci of The Related Group discuss their partnership, the latest innovations in technology, and the international trade opportunities available in Turkey.
The Related Group is a digital marketing company based in Turkey aimed at businesses who need to apply technology in the most up-to-date and innovative ways.
The company is composed of several brands:
euro.message, the flagship brand, primarily offers a comprehensive email and mobile marketing system; Made by Cats, a digital agency specialising in website projects for blue-chip and corporate clients; Brandmail provides database marketing services; The Related also represents Omniture analytics and optimisation services in Turkey.
Web-Translations has partnered with The Related Group to offer an extended portfolio of services to all our clients.
For more information on multilingual email marketing campaigns and managing international digital marketing, please email sales[at]web-translations.co.uk or call +44 (0) 113 8150460.
Web-Translations is pleased to announce its partnership with Istanbul-based e-marketing company euro.message.
euro.message is one of the 50 fastest-growing technology companies, and the largest e-marketing service provider in Turkey. (more…)
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