Hi Nanda! How’s 2014 treating you so far? 2014 is starting off really nicely. Fortunately the weather here in the Netherlands has been quite agreeable so far, no real winter to speak of and not too much rain. Looks like spring is just around the corner, which is always nice. Could you tell us a little about your specialist areas for translation? My specialist areas are IT, HR, CRM, general management, marketing and communication and instruction manuals.
18 March 2014 15:04
When you localise your website, there are hundreds of languages in the world to choose from, only a small proportion of which will be useful in the context of taking your business global. Although you could just look at the most popular languages on the Internet, choosing the languages you localize your website into should be based on a combination of several factors, and take your business into account.
11 March 2014 09:20
(Yes. Obviously.) The evolution of content dynamics online has left traditional news organizations needing to adapt in how they model their business and their readership. It’s fair to say there’s still considerable disagreement as to the best new strategy. Sites like Times Online, for instance, have built a paywall, and rely on the quality of their content, the strength of their offline brand, and exclusive benefits to entice readers. MailOnline, the website of the Daily Mail, is by this point the most-read English-language news site in the world, and its model is decidedly different: its content is free, its advertisers are many, and large swathes of the site toe a very fine line between gossip magazine content and newspaper articles. All of this has meant that the definition of news has been obscured and appropriated. What twenty years ago would never have passed as news, is now part and parcel of the game. Whether the energy behind this clickbait model […]
20 February 2014 11:37
Popular web-based retailer tomybabytoys.com, which sells a wide-range of Tomy and Lamaze branded toys, is proud to announce the launch of their Danish, Swedish, and Norwegian microsites. Tomybabytoys.com contacted Web-Translations as they were looking to expand into the Scandinavian market. As a result, their homepage was localised into the target languages, thus enabling potential customers in the key target markets to obtain information regarding the brand in their own language – research tells us that a majority of consumers value information in their own language over price (Kelly, N., 03/08/2012, Speak to Global Customers in Their Own Language, Harvard Business Review, http://blogs.hbr.org/2012/08/speak-to-global-customers-in-t/). Prior to translation, keyword research was carried out in the target markets and once the most-effective keywords had been identified, we optimised the microsites by including these keywords within the body text, meta description and page title. Tomybabytoys.com offers low-cost delivery to Denmark, Sweden & Norway from £3.49, and customers in continental Europe can check-out securely in euros. […]
27 January 2014 13:17
In my home state of New Mexico, a state senator has introduced a bill which would permit computer programming to be considered as a foreign language in state schools. Candelaria’s bill would allow programming languages, such as JavaScript and HTML, to satisfy the Public Education Department’s foreign language requirements. The bill would not mandate that the programming languages be taught, and each school district could continue to decide which foreign language classes to provide. Currently, high school students must complete at least 1 year of a foreign language. Senator Jacob Candelaria said Monday that the bill could help students to develop an important and potentially lucrative skill. It seems that New Mexico is not alone – in Kentucky’s state legislature there is a similar measure pending. The US government is one step ahead, with legislation pending that would provide schools with incentives to teach programming languages to students from the age of 5 years old. Marty Esquivel, the School Board […]
26 January 2014 14:36