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Our thoughts on all things translation. Advice for clients, tips for translators, and more…

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Hydra-Perm-Co motors into the international market

Hydra-Perm-Co, a leading specialist supplier of hydraulic equipment and engineering expertise, has just launched ten dedicated microsites for its international customers. Hydra-Perm has over twenty years of experience in the hydraulic sector, and is the primary distributor of Permco gear pumps and motors. The company approached Web-Translations with a view to expanding its reach into territories such as Germany, Poland and France, allowing international consumers to find out more about the company and the services it provides. The microsites have been created using the sophisticated WPML plugin, allowing for pages on the English website to be translated independently, while maintaining the formatting and appearance of the original website. This makes for a comfortable user experience, with a drop-down language switcher allowing the visitor to easily select their language, and pop-up boxes transferring the user to the English website whenever they are directed to untranslated content. The user is then able to further explore available products, and use the integrated contact forms to get in […]

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Participate in PhD Thesis research

Are you using Social Media to raise international awareness of your business and brand? If you’re a company in B2B that is engaged in or considering export, and you use Social media as part of your international marketing strategy, we’d like your help! Ziad Abdelmoety, a PhD student at Strathclyde University is writing his thesis on The Role Of the internet as an effective channel to export markets. We at Web-Translations have offered to help with his research by inviting our clients and contacts to participate in a survey about their use of Social Media to promote their businesses in international markets. Please help by completing the online survey here by 30th June. All participating companies will receive a copy of the findings.  Thanks for your help!  

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How to turn your followers into customers

Last week, we touched on why businesses should use Social Media, now what’s the next step? How do you go about converting your social followers into customers, without seeming pushy? Engage with them Earn their attention by talking to them – not at them. People soon stop following a brand that only broadcasts and doesn’t respond to questions and comments. 61% of Followers Want to Offer Ideas and Feedback Ask for their opinion & feedback Invite them to share – and reward them when they do

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WT on Tour: Ripon Export Fair, 27th June

Join Web-Translations at the Ripon Export Fair, Friday 27th June. Free to attend, the fair features MP Julian Smith, as well as representatives from UKTI, and Leeds and North Yorkshire Chamber of Commerce. You’ll hear from companies who are already exporting, and plenty of experts (including us!) will be on hand to help and advise on different aspects of international trade. There’s also a series of masterclasses you can attend to find out more about opportunities and your best route to market. Whether you already sell overseas, or are still considering your options, the Export Fair will give you the opportunity to find out about the wide range of support available to help you make international trade a success for your business. Register for your free ticket now!

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Keywords in other languages

If you want to read more about keyword research in general, visit our service page on the subject. Taking keyword research onto an international level is one of the many challenges facing companies looking to grow their overseas profile. If you approach it as a translation exercise, you’ll be dead in the water; multilingual keyword research needs to be approached in its own right, and on its own terms. Here are a few points to consider when you start thinking about your international keyword strategy:

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