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Our thoughts on all things translation. Advice for clients, tips for translators, and more…

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8 Signs it’s time to invest in localising your website

  How do you know when your business is ready to launch an international website? Lots of companies trade internationally at an early stage of their growth, whereas others are much more cautious – wait too long, however, and you could lose out to a competitor. These are a few key milestones that you should look out for:

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eCommerce Platforms Part 2 – Which one is for you?

Last week we looked in to the types of eCommerce platforms available to you; Hosted, Open Source and Hosted Shopping Cart. This week, we will look at the features of specific platforms to help you find your perfect match. Shopify is a hosted e-commerce platform that is favoured by small retailers and start-ups because of its ease of use. All the technical information that a self-hosted solution would require you to set up is already taken care of, so you really can hit the ground running. There is also 24/7 help on offer so you will never feel stuck.

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Kelly Kettle ignites in new markets

Festival season is upon us! If you fancy a nice hot cup of tea in your tent at Glastonbury or Leeds, then the Kelly Kettle is for you. With a camping stove base, and a kettle attachment that fits on top, it boils water in just 3-5 minutes – using only a handful of sticks, dry grass or even pine cones as fuel! Kelly Kettle approached Web-Translations for assistance moving into new markets through their eCommerce website, which allows outdoors enthusiasts to purchase the unique products online. Kelly Kettle products are also available at many outdoors stores in Europe, North America, Australia and Japan.

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The Nadler launches new microsites

We are pleased to announce the launch of two new microsites for boutique hotel group The Nadler, which operates luxury hotels in Kensington, Soho and Liverpool. The Nadler’s innovative concept of 4-star luxury with mini kitchens, free WiFi and filtered water makes the hotels very popular, as evidenced by their exceptional TripAdvisor ratings. The Nadler aims to provide useful information online for international visitors in a range of world languages.  With many Russian and Chinese visitors to the hotels, The Nadler opted to begin with these languages.  Microsites for Chinese and Russian are now live, and are easily accessed by clicking on the flags at the top left of the main website, www.thenadler.com.

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Business Etiquette Around The World

Each country has its own variety of cultures and traditions, and this is no different when it comes to business. What may be considered normal in one country could be classed as rude or offensive somewhere else and your behaviour could make or break a deal. Do your homework before attending any international meetings so you can make the best possible impression. Japan Japan is very conservative and this is reflected in their approach to meetings. To make the best impression dress smartly, preferably in a dark colour. Ladies should try to tone down their makeup and avoid high heels such as stilettos. After you have made a great first impression, remember to offer out your business cards and do so with both hands. For that extra special touch, translate the reverse of your business card in to Japanese.

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