Our thoughts on all things translation. Advice for clients, tips for translators, and more…

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7 Common Misconceptions About Translation

1. Machine translation (e.g. Google translate) is a great way to translate a website.   Google’s translation engine actually learns from content published on the web, so the more websites that are translated this way, the worse the quality of translation produced eventually becomes. Computers may be good at translating individual words and simple sentences that are repeated frequently online, however they will never be able to understand context. Only a human can understand a language and the subtleties within it. 2. Translation is easy and shouldn’t cost as much as it does. Translators are skilled professionals and are as knowledgeable and experienced in their specialist field as solicitors or medical professionals. When you commission a translation, you are paying for that expertise at a rate that reflects the time and investment the translator has put into developing their skills, and the ongoing effort to maintain them. You wouldn’t ask a carpenter to perform an operation on you, so why […]


Is your Order Processing System fit for the 21st Century?

Although for some it may feel like they have been shopping online forever, the ecommerce boom only started around 10 years ago. Many companies have been forced to sell online in order to keep up with their competitors and to satisfy their customers. In the last few years this has further developed to multi-channel sales, with clients now placing orders on a range of devices, including laptops, smart phones and tablets.


Académie Française elect controversial member

Académie Française


Amazon – Your Other Online Shop

Many of our eCommerce clients sell on Amazon alongside their own eShops. But why would they do this? Isn’t that twice the work? Amazon is a sales channel that you should be taking advantage of. Yes, it will require some time and effort to get going, but it certainly won’t double your workload. To begin with you will need to create an account and upload your products. This can be done manually one-by-one, or via a csv file. Amazon provide the template for you, all you need to do is fill in the required information.


Translator Interview | Birgit

How’s 2014 treating you so far? Very nicely thank you. I started the year by working away from home, I rented a house in the UK to get a change of scenery, and it’s turned out to be quite busy, so I haven’t seen as much as I had planned. But it’s still nice to get to work in a different environment, which I find quite inspiring. What are your goals for the coming year? I want to travel a lot this year, so my trusted laptop and a stable internet connection is all I need. I can continue working while on the road.


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