In 2012, George Osbourne revealed his aim to double UK exports by 2020 but unfortunately, things have not been going according to plan. According to the British Chamber of Commerce, exports increased by only 0.5% in 2012 and by 2.1% in 2013. This is thought to be down to businesses seeing branching out internationally as too large a risk. However, expanding your business overseas could be extremely beneficial: it’s all about choosing the right market for your product and going in with a well thought-out strategy.
3 September 2014
Are you using social media to enhance the export success of your business? If your company exports to B2B customers overseas, and uses Social Media as part of your marketing strategy, then Egyptian academic Ziad Abdelmoety would like to hear from you: he is currently writing a thesis on the role and use of social media by UK companies in the export sector.
29 August 2014
If you’re planning on expanding your business internationally, purchasing a Country Code Top Level Domain (ccTLD – .de, .fr, etc.) could prove beneficial. Not only will a local domain give you a better chance of appearing in search results, but customers will trust your business more if it has the local domain name for their country at the end of the URL.
If you could get your products, services and promotions in front of a wider audience for free, you would jump at the opportunity, so why aren’t you making the most of Social Media? People are already talking about brands, purchases they’ve made and experiences they’ve had online. If your business doesn’t have profiles, pages and content for them to engage with then you simply aren’t part of the conversation. If that doesn’t make you nervous, then it should! Customers ask for and give recommendations (as well as warnings!) on Social Media – whether the business in question is present on that network or not.
28 August 2014
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