International Trade

Yorkshire exporters will reshape the region’s recovery

According to a new Ernst & Young study, exports from Yorkshire will reach £18.3bn within the next 4 years and we can expect to see 2.2% annualised growth by 2017 – far beyond the UK average of 0.3%. This is the first UK Goods Export Monitor study conducted by Ernst & Young, and tracks international goods export data by region, sector and trade routes over the next five years. The research also highlights that Yorkshire’s pharmaceutical sector, although relatively small, is set for big gains – the UK as a whole specialises in manufacturing drugs for export overseas, particularly to emerging markets, so the potential for growth there is huge. David Buckley, senior partner at E&Y in Yorkshire, said: “There is a once in a generation opportunity for UK goods exporters in Yorkshire to help reshape the recovery, tapping into the sharp end of truly global supply chains, like pharmaceuticals, and made in Britain heritage brands.” If you think your business is ready to start exporting, take […]

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Introduction to Exporting – Institute of Export course

Work experience student Freddy Batchelor-Collins shares his impressions of the Institute of Export “Introduction to Exporting” course. I recently participated in the Introduction to Exporting course at the Institute of Export in Peterborough. This one-day course was delivered by Jeff Lewis, an experienced exporter and International Trade expert.

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How to set up your multilingual website

We talk a lot on this blog about the best way to go about localising your content for foreign markets, what makes a good translation, etc. In this post I’ll cover one of the most fundamental aspects of website localisation: which website structure to use. There are several different options to consider when you set up your multilingual site, and the type of company or brand you are, your international expansion plans, along with the CMS you use (if any) will all influence what will be the best way forward for you and your business. Are you targeting particular countries? If yes, then a Country Code Top Level Domain (ccTLD) such as company.es / company.fr will fit well with your international strategy. Here’s a summary of the main benefits of a ccTLD: In-country search engines will automatically pick it up Highly trusted by local users Gives you an online asset to build on in that country However, it’s worth bearing in mind […]

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i’m lovin it…

Last week we talked about promoting multilingual websites, with the general idea being that Content is King. Creating great website content is the best way to get indexed, and also to get visitors and conversions. With your English website, it is fairly straightforward, but where should you start with your multilingual sites? Developing a global marketing strategy should be first on your tasklist. McDonald’s is the Big Cheese (with bacon) of international marketing – ranking no. 7 on Interbrand’s Best Global Brands for 2012. McDonald’s successful strategy can serve as a blueprint for SMEs, so let’s have a look at what they do well: Keep overarching branding consistent No matter where you are, when you see those golden arches, you know there will be a McDonald’s. Adapt products From selling Kronenburg Beer in France, to the McArabia flatbread sandwich in the Middle East and the McMuffin with vegemite spread in Australia, McDonald’s creates region-specific menu items. Unify marketing campaigns Launched […]

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Using Co-citation and Co-occurrence to improve your website’s SERPs

In a recent article about the external Google Keyword Tool, I wasn’t overly positive about Google, so I would like to use this article as an attempt to redeem myself in the eyes of the Great Google… Google does aim to provide the most useful, accurate and valuable information in its search results, and they make constant improvements to their algorithms to ensure this is the case. Recently, SEO experts have been focusing on using anchor text on links to make their sites rank more highly. The idea being that Google will bump a site up in the rankings for a particular keyword if it finds an association between the keyword and the site – and a link on a keyword seemed a surefire way to achieve this. In turn, Google has changed the rules again in order to provide the best information, and not just what the SEO experts want them to provide. They are looking for statistical correlations […]

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