French domains (.fr) to become available to EU businesses

As of the 6th December, AFNIC – (manager of the registry of .fr domain names) will lift restrictions on the availability of the .fr domain (among others) to European businesses.

If you don’t already have a French website for putting this domain to use, there has never been a better time…

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Diageo boosts results with sales in emerging markets

Diageo announced a 5% growth in annual profits today, an increase that Chief Executive Paul Walsh largely attributes to its activities in emerging markets.

While sales fell in Greece, Spanish and Ireland (all economies that have struggled in the last few years), Diageo’s acquisition of the leading Turkish spirits company Mey Icki, and its performance in North America and Asia-Pacific have offset the downturn in European trade.

This makes them the latest in a line of successful global companies who are spreading the risk of underperformance in developed markets such as Western Europe by expanding into countries further afield, or the path less trodden by competitors. (more…)

Is China really an emerging market?

As its imports from and exports to other nations continue to increase at a dramatic rate, and the Chinese government’s continued efforts to encourage citizens to buy home-grown products are proving successful, can The People’s Republic of China really still be considered as an emerging market?

China’s economy has been growing by an average 10% every year for the last 3 decades, the fastest growing major economy in the world. It is the second largest economy after the USA, and could overtake the United States as early as 2020, according to experts at Standard Chartered Bank.

China is also the largest exporter and second largest importer of goods in the world, and became the world’s top manufacturer in 2011, surpassing the United States.

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Efficient, stress-free service for Crystal Bridal Accessories

“Thanks for all your help. We are really pleased with all the work you have done – the site looks great and your service was VERY efficient and stress-free. Would recommend you to anyone and if we need another translation will definitely be coming back to your company.”

Amy Karim, Business Manager – Crystal Bridal Accessories

Gateway to trade in the Middle East: an interview with our Turkish partner

Daniel Rajkumar of Web-Translations and Altug Inci of The Related Group discuss their partnership, the latest innovations in technology, and the international trade opportunities available in Turkey.

The Related Group is a digital marketing company based in Turkey aimed at businesses who need to apply technology in the most up-to-date and innovative ways.

The company is composed of several brands:

euro.message, the flagship brand, primarily offers a comprehensive email and mobile marketing system; Made by Cats, a digital agency specialising in website projects for blue-chip and corporate clients; Brandmail provides database marketing services; The Related also represents Omniture analytics and optimisation services in Turkey.

Web-Translations has partnered with The Related Group to offer an extended portfolio of services to all our clients.

For more information on multilingual email marketing campaigns and managing international digital marketing, please email sales[at]web-translations.co.uk or call +44 (0) 113 8150460.

5 Reasons Why International Trade Will Help Your Business

International trade has many benefits, some of which are more obvious than others. Detailed below are key benefits highlighted by clients who have made international trade a major part of their on-going business strategy.

Read on as Charles Purdy, Director of Smart Currency Exchange Ltd gives his insight on the main advantages of international trade.
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Expanding Horizons: International Trade Seminar

ABDN is working in partnership with UK Trade and Investment to host a seminar on International Trade in Leeds next week.

Date: Wednesday 18th May 2011

Time: 6:30pm – 8:30pm

Venue: Irwin Mitchell Solicitors Leeds, 2 Wellington Place, Leeds, LS1 4BZ (more…)

Wéb-Tränslatiôns partners with euro.message in Turkey

Web-Translations is pleased to announce its partnership with Istanbul-based e-marketing company euro.message.

euro.message is one of the 50 fastest-growing technology companies, and the largest e-marketing service provider in Turkey. (more…)

Join us at the Internet Retailing Expo – 23rd-24th March

Web-Translations will be exhibiting at this year’s Internet Retailing Expo at the Birmingham NEC from 23rd-24th March.

The expo brings together leading marketing, software and service providers to help all kinds of companies involved in online retail to grow and succeed.

Our Managing Director Daniel will be presenting as part of the Jumpstart programme:

Increasing export sales to foreign markets

While the UK leads the way in ecommerce, relatively few etailers profit from exploiting foreign markets. In his presentation, Daniel Rajkumar will explain how a multi-market, multi domestic approach to ecommerce helps increase visitor confidence to drive up conversion rates. In addition to best practice, Daniel will divulge secrets and practical tools for your multilingual eMarketing strategy, including the use of Social Media, SEO, PR and local affiliate networks to drive traffic and revenues.

Whether you’re a global company operating in many markets or a domestic business looking to export for the first time, Daniel’s presentation is pitched to cover the basics as well as some advanced practices, useful to strategic decision makers and practical implementers alike, you are sure to come away with ideas and inspiration that will open your eyes to the lucrative potential of non-English markets.

View the presentation schedule online

We hope to see you there!

Are you ready to "Go Global"?

Join Web-Translations and a host of other international business experts at the betterbusiness Going Global Workshop, next Wednesday (9th March) at Lacon House, London.

This event will focus on how to take your business global. With growing populations across the globe and the rise of the developing nations, can your business afford to miss out on these lucrative markets? (more…)

Web-Translations meets with Lord Stephen Green

On Friday I had the opportunity to have lunch with Lord Stephen Green of Hurstpierpoint, Minister for Trade & Investment.

Entrepreneurs from businesses across Yorkshire attended a lunch event hosted by Angloco in their Batley premises. Angloco manufactures fire engines for all kinds of organisations around the world, and exports to over 45 countries. (more…)

Look to overseas markets for growth, says CEO of eCommerce success ASOS

It’s always good when a prominent figure echoes what we’ve been saying for years – expanding into foreign markets using your website is a great way to grow your business, and is a low-risk option in these difficult financial times. (more…)

Wensleydale: A Yorkshire institution

The Wensleydale Creamery in Yorkshire is one step closer to realising their goal of achieving Protected Geographical Indication (PGI) for their cheese, according to an article in the Yorkshire Post. This would provide the Yorkshire cheese with the same protection as products such as Parma Ham and Melton Mowbray Pork Pies, ensuring that no other cheese makers could use the name ‘Real Yorkshire Wensleydale’.

The original recipe, now over 800 years old, is still used in the production of the cheese. As the managing director of the Wensleydale Creamery, David Hartley, commented: ‘Applying for PGI status will protect the integrity and provenance of our cheese and elevate it above and differentiate it from manufacturers outside the region.’ (more…)

Making the case for Multilingual SEO

SEO is just as important for your foreign language sites as for your English one. Simply translating content and putting it online unfortunately does not mean that any of your potential customers will find the pages you have created for their benefit.

As Nataly Kelly of the Common Sense Advisory says:

“It just doesn’t work to assume that a target audience who has been linguistically underserved in the past will miraculously show up at your site in the months following the launch of your new content. […] you need to publicize your new content and drive your target audience to the new site. Just as with your source language website, expect the traffic to build over time.” (more…)

How International Blast works

This post is an explanation of how our International Blast service works, as it’s something we are often asked about.

International Blast was developed as a first step localisation for companies who wanted to begin trading internationally online, but preferred a cautious approach rather than investing a larger amount of money, time and resources in localising their whole website.

Even localising just one or two key pages of a website yields results, and often generates sales in a new target market. By pricing the service at £295, it is also an affordable option if a company wish to test several new markets at once. (more…)

Web-Translations is proud to showcase its new portfolio of work

Have a look at some of the recent projects we’ve been working on:

If you’d like to be featured as one of our success stories, get in touch!

Yorkshire businesses are well-positioned to sell into Scandinavia

Yorkshire companies are “well-positioned to sell into Scandinavia”, according to Danish business expert and former diplomat, Benny Sørensen.

At a recent event to inform businesses in the region about opportunities in Scandinavia, the organisers (Import-Export consultants SØRENSEN, and Denmark’s inward investment organisation Copenhagen Capacity, teamed with the Leeds, York and North Yorkshire Chamber of Commerce International Department) experienced unprecedented demand from Yorkshire businesses wishing to attend, and have urged companies who are interested in trading with Scandinavian countries to act quickly to make the most of the opportunities available. (more…)

Quiet PC gains European web visitors for only 2p

“The results of localizing the key pages into 11 languages have been excellent; the traffic to the French, German and Dutch has been especially good and equates to a cost of 2p per visitor
– that’s fantastic value compared to pay-per-click advertising in a competitive industry like ours!
Web-Translations definitely go the extra mile – we’ll be working with them again to expand the multilingual sites.”

Glenn Garrett, Partner – Quiet PC

Internet changes likely to impact international Web businesses

A recent article in New Scientist reports on the imminent release of Internet Corporation for Assigned Names and Numbers (ICANN) from U.S. national control. ICANN is responsible for maintaining the various technical standards that make the Internet possible on a low level.

Under an Affirmation agreement with the U.S. department of commerce ICANN will not be coordinated by any specific government, allowing representatives from many countries to take part. The likely offshoot is that Internet standards will become more inclusive of Internet users outside America. For instance, the article reports that we might reasonably expect domain names to be available in Chinese and Arabic characters in little more than a year. They also report that current browsers cannot access domain names written in these scripts, which is quite right, but a reasonably small change I cannot see any major browser manufacturer delaying in releasing to their customers.

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New EU language Regulations for Pharmaceutical and Medical Device manufacturers

Latest EU regulations demand that all packaging and instruction leaflets for pharmaceutical products and medical devices are translated into the official language of the country they are being exported to.

American companies in this sector who intend to export their products to Europe must comply with these regulations, and indeed should embrace multilingual packaging in order to compete with their European counterparts.

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