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International SEO: a guide tointernational keyword research
In our previous post on International SEO we talked about factors affecting a website’s SERP ranking. Keywords are a very important part of SEO, and selecting the best keywords for each of your URLs can be tricky. This is even more complicated when you localise your website into other languages. Here’s our step by step guide to international keyword research: Start by creating a list of keywords in your native language, whether that is English or another language: Brainstorm keywords. Ask yourself, who are your customers? What would people who are interested in your product be looking up on a search engine? What is relevant to them, how can you get their attention? Use tools for keyword research. There are many of them out there: Google Keyword Planner (available to you if you have a Google Ads account), SEM rush, MOZ’s keyword explorer… Many require a license, but there’s a great difference between what free and paid tools can provide. Research […]19 February 2019
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